Being the top “Sivori”
May 10th, 2007
I’m not the only one trying to Google well. The WSJ had an article recently where they described how many parents are choosing names that will be easily found via search engines. (See: You’re a Nobody Unless Your Name Googles Well) Back when people lived in small communities, everyone knew you. They knew your family, where you lived, nearly everything about you. Go to small rural communities and it is still this way.
With the Internet, everyone is connected, but identity is more diffuse. Names that once carried context (family names) now signal nothing except your ethnic heritage. In the connected world we now live in, you have access to more people and must therefore be easily found and investigated. Where once people would ask your friends and neighbors about you, now they must search the Internet for your residue.
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